Our Story: A Journey of Passion, Innovation, and Growth

An open book rests gently on golden sand, its pages caught in a soft breeze. The blurred background reveals the tranquil blue of the ocean, blending seamlessly with the sky. The scene evokes a sense of peaceful escape, inviting moments of reflection, relaxation, and the joy of losing oneself in a story by the sea.

1996: The First Spark

A simple gift by a cherished friend ignited a lifelong passion, this book on soapmaking inspired the creation of the first batch of 100% coconut soap. The results were exciting—bubbly yet drying—fueling an unstoppable journey to refine and perfect the craft.

Golden honey drizzles from a wooden honey dipper onto a smooth surface, glistening in the soft sunlight. The rich amber tones contrast with the delicate, blurred background. On the right, a detailed close-up of a honeycomb showcases its intricate hexagonal pattern, bathed in warm, golden hues. The seamless transition between the two elements highlights the natural beauty and purity of honey.

1996–1999: Experimentation & Discovery

Curiosity led to innovation. Seeking a gentler, more nourishing soap, the founder explored vegetable oils, each with unique properties. Inspired by another gifted book, the experimentation expanded to include beeswax, honey, and propolis—natural elements that elevated soapmaking to an art. The result? “Wow” soaps that blended nature with creativity.

2000–2004: First Sales & Market Expansion

From passion to profession. Handmade soaps, infused with essential oils—a bold concept at the time—were shared with friends and family.By 2004, these artisanal creations had evolved, boasting unique colors, aromas, and textures. The brand’s first logo, handcrafted by the founder, symbolized a deeply personal touch on a growing legacy.

A beautifully arranged wooden gift basket filled with natural bath and body products sits atop a soft white towel. Wrapped herbal soaps, aromatic bath salts, and refreshing lotions from the Aloha mission for life collection are elegantly displayed, each adorned with green botanical packaging featuring a cheerful bee illustration. The scene transitions into a softly blurred tropical beach in the background, evoking a sense of relaxation, purity, and holistic well-being.

2004-2005: Growth & Diversification

A new chapter began with expansion into industrialized soap production and hotel amenities. By 2005, the product line had grown to include shampoos and body lotions, reinforcing a commitment to holistic personal care.

A dramatic 14th-century scene depicting the chaos and despair of the bubonic plague. Crowds of people, dressed in period garments, are in turmoil—some fleeing in panic, others mourning their fallen loved ones. In the foreground, a man in a flowing white robe with a red sash raises his arms, possibly a physician or religious figure attempting to bring order or provide comfort. Women clutch their heads in grief, while others tend to the sick and dying. The towering columns suggest a city square or temple, a s

2009: A Moment of Trust

During the H1N1 pandemic, the company introduced its own version of the legendary Thieves Oil, renowned for its protective properties since the 14th-century Bubonic Plague. In a time of uncertainty, this blend—offered in our store as St. Hilarion—provided customers with a sense of security and well-being. The formula, shared with us by a dear friend to boost our immune systems during a time of turmoil, became a valued part of our collection.

2010: New Essential Oil Collection & Rebranding

The power of nature took center stage with the introduction of essential oils. This shift marked the brand’s first major rebrand, unveiling a modern logo that reflected its expanding vision and dedication to natural wellness.

2013: The Foundation of the Company

A milestone moment—the brand transitioned into a formal corporate entity, Crisol Amatista S.A. de C.V. This new foundation set the stage for future growth, innovation, and opportunity.

2018: The Rebirth of Aloha

A fresh identity for an evolving brand. A new logo emerged,embracing the essence of freedom, nature, and self-care.

Top-down view of a luxurious wooden sailboat floating on deep turquoise waters. The deck is adorned with plush lounge cushions, evoking relaxation and freedom. The phrase be free in soft lavender text sits elegantly on a white background, enhancing the sense of serenity and escape.

2021: Stepping into the Digital Future

With a passion for sharing natural, high-quality products beyond borders, Aloha launched its e-commerce platform. This marked the beginning of a new era, where the brand’s passion for natural, high-quality products could inspire and serve customers worldwide.

Aloha continues to evolve, rooted in a tradition of craftsmanship, innovation, and a deep connection to nature.

The Company

ABOUT US

Crisol Amatista is a Mexican company established as a Sociedad Anónima de Capital Variable, with its production plant located in Atizapán de Zaragoza, State of Mexico.

We began our operations in the year 2000, specializing in the production of natural soaps made with bee products and aromatherapy. Today, we offer a wide range of personal care products, which we distribute in retail stores and provide to hotels as amenities.

Mission for Life

At Aloha, we embrace our responsibility to actively participate in building a better world to achieve a golden age of progress and enlightenment, where beauty, abundance, high standards of conduct, and values prevail.

Vision

To be a model company, recognized for its best practices that inspire pride in our customers, employees, and shareholders. We offer high-value products of exceptional quality, designed to enrich the lives of those who choose them.